Leadership skills are essential for career advancement, influencing communication, decision-making, and team dynamics in today’s evolving business landscape.
Author: Mike TR
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In 2025, influencers looking to grow their audience could not ignore the stark performance differences between the two biggest platforms: TikTok and Instagram. TikTok maintained an average engagement rate around 2.8–3.7% overall, more than 4× higher than Instagram’s 0.5–1.7%, and smaller creators (under 100,000 followers) on TikTok saw engagement rates as high as 7.5%, compared to roughly 3.4–8% on Instagram for nano accounts — but with a steeper decline as followings grow. At the same time, user behavior reflected these engagement gaps. Average daily use on TikTok hovered around 95 minutes per user, nearly double Instagram’s roughly 49–53 minutes per…
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