A fully optimized website will allow you to maximize the types of SEO results you achieve. It allows you to provide better content to a wider audience, rank higher on search engine results, and increase your potential profit margin.
SEO, or search engine optimization, is essential for businesses looking to increase their digital reach. This is essential to any successful digital marketing strategy, and it is difficult to be successful without it.
But in order to achieve the absolute best results you need to use all four types of SEO to get the results that you want. This includes:
- On-page SEO
- Off-page SEO
- Local SEO
- Technical SEO
What do each of these mean for you?
Content
When you write something, you improve your on-page SEO, which is going to keep people on your page when they arrive there. After all, the more they can see on the page that is helpful for them the better they’re going to like your website.
SEO-based content does a few things. First, it naturally weaves in popular keywords and search terms; without these, your content will have a hard time ranking. Search engines like Google want to ensure that the content you are providing on the page matches and answers the questions that people are searching for.
Sadly, adding the correct terms aren’t enough to ensure that you rank on Google. There are millions of pieces of content out there all vying for the same thing. You need to ensure that your content also shows expertise on the subject in question and is providing useful and beneficial information.
On-Page SEO
On-page SEO is one of the most visibly important aspects of optimizing your website. This includes things like:
- Title Tags
- Meta Descriptions
- Images
- URL Structure
- Internal Linking
Off-Page SEO
Off-page SEO is one that you don’t necessarily see as much, but it’s extremely important as well. These are things like:
- Backlinks
- Online Reviews
- Brand Signals
That means when you get information about your website posted on another website or someone talks about you and links back to your page. The more of these you get, and especially on reputable websites, the better off you’re going to be. And the more people are going to find you. The same is true about reviews, which help people to see what you have to offer.
Local SEO
Local SEO is about getting people who are in your area to find you. By including things like your address, phone number, and other ways for people to contact you, you’re going to improve your chances of getting the attention that you’re looking for and that’s extremely important. You’ll be able to get people who live in your area to visit your website.
Of course, this isn’t going to be as important if your website is all that you have or if you provide all of your same services online. But you still want to have your physical location and any contact information included on your pages.
Technical SEO
Finally, we have technical SEO. This is the last of the different types of SEO results that you’re going to be working towards and it’s also extremely important. This is all about making your website easier to use and making sure that people who want to use your page are going to get what they need out of it. It means:
- Increasing page speed
- Fixing errors on your site
- Creating a site map
- And other things that make sure that your website loads and renders correctly all the time
If you’re going to be improving your website and making sure that people can get what they need from your page and making sure that they will continue to come, this is where you’re going to need to work.
What Can I Do Right Now to Improve My SEO?
One of the first things that you can do is make sure that you’re posting high-quality content on your page so that people will want to visit. When they come to your website and find what they need, they are more likely to come back and consider your services.
Can I Improve How People Find Me With Other Options?
Off-page SEO will help make it really easy for people to find you, even those who might not even know who you are otherwise. These are people who may find a website of someone who is similar to you or who does something that’s close to what you have to offer, but not the same. These could be affiliates who are willing to work with you to promote both of your websites.
How Much Help Is Technical SEO?
Technical SEO is extremely important. Even if someone finds your website they’re not going to stick around if they can’t get what they need or if the website is glitching or difficult to use.
